Target Audience

The target audience of the app is people who spend most of their time indoors, especially those working remotely or from home, and who need extra motivation to go outside and be active. Specifically: • Remote workers and home-based professionals. • Students and freelancers who are often indoors. • Individuals seeking to break sedentary habits and integrate outdoor challenges into their daily routine. • People looking for fun, low-pressure ways to reconnect with nature and physical activity through gamified dares and leaderboards. The app is designed to encourage healthier lifestyles, boost mental well-being, and make outdoor activities engaging and rewarding for users who typically lack outdoor exposure.

Problem

The app addresses the lack of motivation to go outdoors for remote workers and home-based individuals. It helps combat feelings of loneliness, boredom, and disconnection that can arise from working indoors all day. The app also tackles health issues linked to inactivity, such as stress, fatigue, and lack of exercise. Additionally, it provides a fun, low-pressure way to build better habits around movement and outdoor activities.